To design efficient software, you need an excellent digital product designer
Through Digital Product Design, we create solutions that combine technical feasibility, user needs, and business objectives.
Digital product design is nothing more than the design of digital products, which are any products that do not have physical form or substance. You cannot touch a website, smell an e-book, or taste a mobile application. But you can design them, and you have to do it well.
To create a successful product or service, a product designer must:
- Oversee the entire lifecycle of a product
- Analyze the needs of the company
- Listen, empathize, and understand the needs of the end user.
What is Digital Product Design?
Digital product design involves solving problems. Every product is designed to meet specific needs: making software easier to access, simplifying someone’s work, and saving time for something else.
The typical path of a digital product designer consists of three fundamental steps:
- Identifying the problem;
- Designing the digital solution;
- Testing and validating the proposal.
The designer’s role goes beyond aesthetics and has much to do with the functionality of the products. Digital product designers work closely with companies and with future users.
What is the role of Design in software?
Do you know that feeling of frustration when you are using an app, a website, or your phone and they do not do what you want? User experience (UX) represents how you feel about every interaction you have with what is in front of you and ready for you to interact with.
To design solid User Experiences, we must consider those feelings and work to satisfy and alleviate users’ frustrations. And to build truly human-centered user experiences, we must understand how humans behave.
Designing an effective UX therefore requires designers who know how to listen: because digital product design is about people, even when it seems to involve software.