The ideal target is a young audience, consisting of boys and girls between 18 and 35 years, already familiar with online shopping. It is a growing audience, made up of digital natives, used to make use of technology in everyday contexts. Such a young audience is made up of the buyers of tomorrow, and betting on it is a far-sighted choice.

The focus is on an extremely popular product, part of a booming market: sneakers.
An extremely versatile type of shoe, which appeals for its comfort, but also for its ability to intercept trends and fashions of the moment. Hundreds of euros are spent for limited edition sneakers, a sign of a thriving market, open to the phenomenon of collecting.

Instagram and Tiktok have the ability to inspire users, so let’s imagine a user journey that starts from social media:there, desire has its origin and begins to process.
Then, people look for what they have seen online in physical stores, which have limited availability and typically have only a few pieces in stock. So the user runs the risk of not finding what he is looking for, having to fall back on an e-commerce or marketplace, where he has to identify his reference model and choose a size. Not knowing how the shoe fits, and not having had the opportunity to try it on, he will tend to choose the size of another sneaker he already has at home. Different brands have different fittings, so the customer will probably get a shoe that is not suitable for his foot and will then decide to make a return.
Typically this is the path that a person takes when trying to buy shoes online.

Fitting Labsfits right in the space between the user and returned goods, providing support to the first to avoid the latter.

Body Tracking Calibration

• At the beginning of the game, the user first needs to perform the tracking setup. The calibration step starts with a UI element which tells the user how to set-up the phone. An image, with explanatory text, shows the user that the phone must be placed in on its side (landscape position), leaning on a vertical surface and at a certain height, with the screen towards the user.
• Next, the app tracks the human figure: intuitive UI elements indicate where to position the head within a visible frame on the screen. The app background shows the camera feed, and some UI elements show the user where to place his head. This step will automatically continue when the user places the head in the right position and at the correct distance from the phone.
• As a final step, the app suggests clearing the space around oneself to avoid any injuries during the game. Once everything is ready, it proceeds to a brief tutorial so that the user can become familiar with the gameplay dynamics.

After developing the prototype, we subjected it to a sample group of children, both boys and girls, to receive valuable feedback from the end users.

We recorded great enthusiasm for this game, as the children were engaged and excited. They easily overcame the initial setup and the intuitive nature of the interface helped them quickly understand the gameplay.

Thanks to the user testing, we were also able to interview the children and gather valuable information for potential future developments:

• Incorporate new movement possibilities, such as jumping (during the test, some children spontaneously jumped);
• Develop a multiplayer version;
• Offer greater rewards, such as extra levels and the ability to have longer sessions.