At Salone del Mobile, the annual international reference event for the furnishing and design sector, WWF in its Milan office wanted to be the bearer of a message: attract the public opinion’s interest on the extinction of the wolf in its natural habitat. The need is, therefore, to tell a story and convey the message in a few minutes so that as many people as possible can receive it. In this case, virtual reality is a tool for storytelling and to spread a message in an impactful and engaging way.
A VR Hope per WWF
A VR hope for WWF
VR Experience
A VR hope for WWF
A setting, created in computer graphics, tells the story of a pack of wolves surrounded by a lush habitat put at risk by human intervention as we witness their gradual disappearance. A new hope intervenes at the end to look at the future with renovated optimism.
The Edge – Be Brave
Overcome your limits with VR
Museo Magister Giotto – Venezia
The Immersive Museum in Venice